Try Helvetica

¿Se imaginan como se vería la tortillería, la panadería, el café internet o la tienditia de su casa si cambiaramos la tipografía que algún rotulista o el mismo dueño del negocio se aventó a mano por una Helvética?

Try Helvetica, un proyecto brazileño nos muestra el resultado de este experimento, si gustan puenden mandar sus propias imágenes photoshopeadas con Helvética.

Try Helvetica

Vía: N

Facebook to Require SSL Certificates


SSL Certificate for all pages and applications hosted outside of Facebook. But what does this mean, exactly? How will it change the way you experience Facebook? The answer depends largely on how you use Facebook — as a user, developer, and/or business owner — and what applications you use most. Here is a breakdown of what an SSL is, who needs one, and how it will affect you.

What is an SSL Certificate?

Basically, it’s a security certificate. SSL stands for Secure Socket Layers, but it’s really just a way to encrypt digital information. Having an SSL certificate means that your website protects a user’s private information. Banks and online shops, for example, have SSL protection so your account and credit card numbers are protected.

Why is Facebook Requiring This?

Facebook is making an SSL Certificate mandatory for all websites and applications that use Facebook as a platform. Just as with banks, this requirement protects the privacy of the user. This is to protect you from having your information stolen. Hijacking an account used to be difficult, but it is easier than ever due to recent releases of more sophisticated spying programs. So, although your Facebook login is secure, the application or page you are visiting within Facebook (such as games) may not be, leaving you open to hijacking.

How Will Facebook Change for Me?

How the changes will affect you depends on many factors. But it basically breaks down into whether you’re a casual user or business owner.

For the Casual User

If you use the regular Facebook pages and not a customized design created by an outside company specifically for Facebook (i.e., a Facebook iframe app) you shouldn’t notice much difference. You might be unable to access some of your games or see content on some business pages. In these cases you will probably see a screen that asks you if you want to switch over to a non-secure connection. These alerts are actually in place now on Facebook—you can select secure connection (reflected by an https:// vs. http:// in the URL at the top of your browser page) or opt for a regular connection for pages without the SSL Certificate. These interruptions can be irritating sometimes, but remember that the system is intended to protect your privacy.

For the Business Owner

As a business owner, you may have to do several things to make sure everything runs smoothly on Facebook and your web site. You will need an SSL Certificate if:

  • You have Facebook content embedded on your website
  • You require users you log into your website using their Facebook login information
  • Your Facebook page contains embedded or linked content from your website (for example, if the user has to leave Facebook to visit an independent web site)

Even if you do not fall into any of these categories, you will need to make some basic changes to links. Any links on your website linking to Facebook will need to be updated to reflect the https:// vs. the http:// and vice versa if you do get an SSL Certificate.

Where Can I Get an SSL Certificate and How Much Will it Cost?

Major website hosting companies offer SSL Certificate options which can cost anywhere from $50 to $150 depending on the type of certificate. In many cases, a certificate may be included in your hosting fees, so check with your company to see what options you have. Customer service should also be able to walk you through the process of installing the certificate once you purchase it.

There is one potential hurdle. For an SSL Certificate to work, you must have a static IP address. To save space and money, many web hosts issue you a variable IP address instead. Variable IP addresses don’t ordinarily present a problem, but if you do find you need an SSL Certificate, getting the necessary static IP address could be costly. Again, discuss your options with your web host company.

These changes may seem like a hassle if you’re a business owner, but it is still very valuable to market yourself on Facebook. If you haven’t started your Facebook campaign yet, get going! For beginner’s tips, check out our articleFacebook 101 and look for upcoming articles on Facebook marketing strategies. We can also help you set up a customized Facebook page! For more information on our Facebook Fan Page services, click here.

Vía: Triple Moons Design

FaceLook: Coca-Cola’s Facial Recognition App

Coca-Cola Israel have done it again with another great experiential event integrated with Facebook. Last year we saw Facebook Integration At The Coca Cola Village which let teenagers share their real life experience on Facebook in real time. This year Publicis- E-dologic have brought us an innovative facial recognition app, letting users share their Coca-Cola Summer Love experiences!

Across Israel, Coca-Cola have hosted a range of summer activities bringing teenagers together. To ensure that these events and activities could be shared across the user’s social network they introduced FaceLook, an app based on Face.com, using facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their faces as identification.

The teengaers had to register to the events through Facebook where they could opt in to the app. Once at the venues they were able to activate Facebook posts just by looking at the FaceLook machine. The application identifies the user and posts an automatic comment which relates to the activity closest to where they are located.

Tens of thousands of people used the FaceLook machines to share their Coca-Cola Summer Love experience with their Facebook friends. It’s great to see a campaign that integrates real life activities with social media in an innovative and fun way! Love the technology. What do you think?

Vía: DigitalBuzz

Google Analytics 5, una mejora en su sistema de estadísticas

Hace unos meses Google actualizó su versión del sistema de analítica web Google Analytics, y a día de hoy están conviviendo la versión actual con la nueva versión 5 que ya puedes probar.

Lo primero que debes hacer para verla es acceder a tu cuenta de Google Analytics y activar la nueva versión haciendo click en “Versión nueva”:nueva-version-google-analytics

Lo primero que vemos es un cambio de diseño de la plataforma, y la posibilidad de crear varios paneles con diferentes widgets con información totalmente configurable:

google-analytics5

Otra de las opciones que más me han gustado es que ya integra datos relacionados con redes sociales como son la interacción y acciones:

interaccion-social-google-analytics

Encontramos también una zona muy interesante para todos aquellos que realicen comercio electrónico y quieran medir indicadores como rendimiento de productos y ventas o tiempos de compra:

comercion-electronico-analytics

Esto son sólo algunas de las funcionalidades del nuevo Google Analytics 5 que personalmente me resulta muy interesante, aunque si le veo una cosa que no me gusta, y es que para obtener algunos de los datos es necesario actualizar el código de analytics que ya tenemos en nuestra web y en este caso además se coloca en una posición totalmente distinta, por lo que requiere de modificaciones en algunos casos algo más complejas.

¿Alguien ha probado ya a sustituir el código de Google Analytics por el nuevo?

Vía: Juan Merodio