SMIRNOFF: Caipiriña para pelar

Gran kit promocional que realizó la marca Smirnoff con la ayuda de JWT Brazil para presentar 3 nuevos sabores del producto “Smirnoff Caipiriña”. Cada una de las botellas esta envuelta en la textura de la fruta del sabor en cuestión (limón, fresa y maracuyá); para poder revelar el contenido de cada bebida tienes que pelar “la cascara” de la botella.

Aplausos por esta gran idea y una muy buena ejecución gráfica!!!

Vía: Nice Fucking Graphics

La publicidad online desencadena fuertes reacciones emocionales en el usuario

¿Cómo reacciona el internauta ante un banner publicitario? Lejos de permanecer impasible, enfrentado con la publicidad online, el usuario ve incrementada su sudoración, su ritmo cardiaco y su respiración se aceleran y sus movimientos oculares se hacen más rápidos. Así lo concluye un estudio de la Online Publishers Association (OPA) eInnerscope.

El informe pone además de manifiesto que la publicidad online afecta emocionalmente al internauta, independientemente de si éste hace o no clic en el anuncio, informaAbsatzwirtschaft.

Durante los diez primeros segundos que el usuario pasa en una página web, éste muestra las mismas reacciones emocionales ante la publicidad online que ante el resto de contenidos del portal. Transcurridos esos diez segundos, los anuncios son el principal desencadenante de emociones en el internauta. De este modo, el 73% de los usuarios muestran efectos emocionales más fuertes frente a la publicidad online que frente al resto de contenidos después de diez segundos navegando en un sitio web. Tales efectos aumentan en la medida en que aumentan también las dimensiones del soporte publicitario empleado.

Según el estudio de la Online Publishers Association e Innerscope, la mayoría de los internautas aguarda hasta que la publicidad está totalmente cargada. El 96% admite, además, prestar atención a los banners.

La publicidad online se revela, por lo tanto, como un poderoso instrumento no sólo para captar la atención del usuario, sino también para despertar en él fuertes reacciones emocionales. En este sentido, los anuncios en internet sirven para establecer un “vínculo emocional” entre la marca y el consumidor.

Vía: http://www.marketingdirecto.com/actualidad/digital/la-publicidad-online-desencadena-fuertes-reacciones-emocionales-en-el-usuario/

¿Cuánto invertir en publicidad online?

Primero, muchos aún se preguntan si conviene invertir en publicidad y marketing online en absoluto. La respuesta es un rotundo si. Primeramente, los costos de la publicidad en internet son mucho menores que los de otros canales, y tienen una efectividad aún mayor a la de estos otros canales considerados “tradicionales”, con menor gasto. La misma cantidad invertida en publicidad online versus publicidad radial, por ejemplo, seguramente rendirá muchos mejores frutos a través del medio online. Esto se debe a varios factores, entre ellos, el más importante es el cambio de hábito de los consumidores. Por primera vez en la historia, los consumidores pasan más tiempo online que viendo televisión. Y en conclusión, es la primera vez en la historia de un mercado importantísimo como el norteamericano, que la inversión en publicidad online supera a la realizada en otros medios (119.600 millones versus 111.500 millones de los medios tradicionales, según datos revelados por la consultora Outsell).

La preguntan entonces es cuánto invertir. No existe una respuesta unívoca, cada negocio, cada sitio requerirá una respuesta determinada. Pero, para tener una idea podríamos arriesgar que una inversión comienza a ser importante a partir del 5% de las ganancias. O sea, si gana €100, destine €5. Desde €10 ya puede crear campañas de publicidad en Google.

Los mercados están recuperándose de una profunda crisis, que afecta el poder de compra de varios usuarios. Esto determina que los consumidores busquen opciones de compra económicas pero que mantengan la calidad y el nivel de servicios al cliente. Y la web es el medio preferencial para encontrar este mix: buenos precios, y gran calidad de servicios. La publicidad en internet se ha convertido en una necesidad de todas las empresas que comercialicen productos y servicios. Por ello, pronunciarse por una cifra exacta es imposible, pero lo que sí podemos afirmar es que esta no puede ser cero. Con una mínima inversión es posible empezar a pautar en acciones publicitarias. Indudablemente, recuperar esta inversión está prácticamente garantizado, si las cosas se hacen de forma profesional desde un comienzo.

La publicidad online ofrece grandes ventajas en cuanto a seguimiento de la inversión, dado que permite sacar cifras muy exactas de niveles de efectividad y relación de la inversión con la ganancia. De esta manera, será muy simple detectar casi inmediatamente si su esfuerzo está rindiendo los resultados deseados. Asimismo, una de las características que hacen a la publicidad online sumamente atractiva, en comparación con otros medios, es la posibilidad inmensa de customizar el mensaje, y llegar a un target sumamente preciso. Y esta ventaja comparativa debe ser ponderada como algo realmente trascendental.

Vía: http://www.vpa-internet.com.ar/blog/

80 Extreme Advertisements That Will Challenge Your Mind

An advertisement’s aim is to instantly attract the attention of viewers. Some use humour to draw viewers’ attention, but there are other kinds of advertisements that go to extremes to present something different. As a follow up to our previous article 60 Humorous Advertisements That Will Tickle Your Bones, today we look at the opposite extreme to using humour in advertisements. Presenting another side to design, some of the advertisements shared in this article today may be a little visually disturbing or conceptually controversial.

Warning: Viewers Discretion Is Advised!

Extreme Advertisements
Image from: Squid

While some might find them somewhat perverse yet creatively brilliant, others might cringe and be disgusted or disapproving of their content or style. Everyone has a right to an opinion.

80 Controversial and Disturbing Print Ads

Let’s look at these advertisements objectively with an open and analytical mind and appreciate the creativity that went into it. One has to wonder how the creative directors and designers came up with these concepts. What was the thought process and rational behind their radical ideas? Was there prior censorship and surveying done in a control group before the decision to go ahead with the advert was made? No matter the response, such advertisements do exist and are on the rise. Does challenging the norm by being controversial and extreme payoff by leaving an impact or making an impression on viewers? This is an answer we’d love to find out.

Here are 80 controversial advertisements that challenge the boundaries of what is socially and morally acceptable with the use of dark humour and shock tactics. These print advertisements often use gore, vulgarity, sex, violence, and sometimes religion to promote their products or bring across the organisations’ message. These adverts either challenge social, political or moral propriety. That is why some of these advertisements are banned in certain countries. Although the use of such adverts can be effective, it is not for the faint of heart or small of mind. Not everyone can appreciate the beauty in such clever and deliberate ugliness.

Just liquid hand wash: Cockroaches
Liquid Handwash

Ariel: Pervert
Ariel

Amnesty International: Archery
Archery

AMAM – Association of Women Against Genital Mutilation: Plastic doll
Amam

Alka-Seltzer: New Year
Alka Seltzer

Alac: Kitchen
Alac

Ace: Tarantula
Ace

A Bela Sintra: Foot
A Bela Sintra Foot

WWF: Blood
WWF

Amnesty International: Red Little Tender
Violence Against Women

Vergessen ist ansteckend: Tub
Vergessen

TMF: Army
TMF

Queer Travel.de
The Other Side of America

Superette: Elevator
Superette

AIDS Awareness Campaign: Gay
Stop Aids

Stella Coffee Pot: Spider
Stella

SPID Advertising
Spid Advertising

Solid Paint: Cross
Solid

Skins: Defy Genetics
Skin Defy

Shared Responsibility: Kidnapping
Shared Responsibility

Semorin: Mustard
Semorin

Save the Children: Child Labour
Save The Children

Sanctuary, Save the tiger: Binocular
Sanctuary

RSPCA: Woman
Rspca

Pedestrian Council of Australia: Family
Road Safety Australia

Popeye Detergent Hipoalergenic: Hell raiser
Popeye

Pastorini Toy Store
Pastorini Toy Store

Oust: Everything has consequences
Oust

Nycomed: Agony
Nycomed

Cerveira Art Biennial: Botticelli
New Artist

Pet flea & tick spot on: Haircut
Never Keep a Parasite

MTV: Shot, Girl
MTV

Multiple Sclerosis Australia: Use By Dates
MS

Masterlock: Hippes
Masterlock

Lung cancer awareness: One
Lung Cancer

Love Life Stop Aids: Space
Love Life

Glassing Sunglasses: Kiss my glass
Kiss My Glass

Ariel Plus: Ketchup
Ketchup

RSF: Ink
Ink Flow

IndyAct: Bobcat
Indyact

Workplace Safety Insurance Board: Sign
Ignoring Safety

Colombian Association of Arterial Hypertension: Home
Hypertension

Humans for Animals: Seal
Human for Animals

Gringo’s Tequila: El Matador Peligroso
Gringos

Fur Free: Angry Fox
Fur Fury

Findus Fraich’Frites
Fraich Frites

Foundation Abbé Pierre: The Lifeguard
First Aid

Filigranes Bookstore: Las Vegas
Filigranes Bookstore

Procter & Gamble / Febreze: Fly
Febreze

Fashion Outlet Zurich: Cow
Fashion Outlet

Family Network Foundation: Dad
Family Network Foundation

Ramorama: Expose Yourself
Expose Yourself

Emirates Arthritis Foundation: Painful
Emirates Arthritis

Government of the State of Santa Catarina: Hamburger
Don't Swallow Smoke

Mettiamocilatesta.it
Don't Cut a Dream

13th Street
Crime Night

Concordia Children’s Services: Piglets
Concordia

E.N.P.A: Spray
Cosmetic Testing

Colin glass cleaner: Spider
Colin

NoButts.org Anti-Cigarette Butt Pollution Campaign: Catfish
Cigarette Butts Pollution

Coalition to Stop the Use of Child Soldiers: England
Child Soldiers

Child Health Foundation: The Scream
Child Abuse

Casa Do Menor: Hands
Casa Do Menor

Casa & Perfume air freshener: Fish
Casa

Caribu Bitter: Poison
Caribu Poison

Caribu Bitter: Canari
Caribu

Canex: Spaniel
Canex

Eagle Print Awards 2009: Cactus
Cactus

NSW Health
Binge Driving

Aware Helpline: Verbal abuse
Aware

Ashtraymouth: Roach girl
Ashtray Mouth

Vancouver Aquarium
Vancouver

YouthSPK
Youth Spk

One Life Shower
One Life

Domestic Violence: Piece of meat
Meat

The Roy Castle Lung Cancer Foundation
Lung Cancer Foundation

Good Parent
Good Parent

Domestic Violence: Living Room
Domestic Violence

Descriminatie.nl
Discriminatie

Karabine
Karabine

Vía: http://www.onextrapixel.com/

Cabinas públicas para twittear. Lo que nos faltaba

Una foto nos robó poderosamente la atención, en ella una cabina azul con un gran letreroTwitter. En la misma un teclado te permite (supuestamente) enviar tweets a $0.25 cada uno. Sin embargo ningún blog tecnológico grande confirma o desmiente la existencia de estas cabinas.

Por supuesto en GeeksRoom tomamos esta imagen como un simpático fake que nos hace soñar en un futuro donde las redes sociales sean algo cotidiano y estas cabinas sean uno de muchos elementos de nuestro paisaje urbano.

[Foto vista en Puntogeek]

Vía: Geeks Room

Marketing, relaciones publicas, publicidad y branding, parecidos pero diferentes

En varias ocasiones en nuestros recorridos por la blogosfera  y sitios sobre marketing y publicidad, nos hemos topado con una serie de enunciados que explican la diferencia entre marketing, relaciones públicas, publicidad y branding. Seguramente la gran mayoría de quienes amablemente nos visitan y siguen también los han leído, pues ya tienen algún tiempo circulando por la red. Sin embargo esta vez los hemos encontrado de una forma diferente, la presentación es en forma de gráficos, que nos parece, explican mejor el concepto que se quiere trasmitir. Y como en este blog somos de la idea de que en la red siempre existe alguien nuevo que se integra a ella y tiene deseos e inquietud por saber mas allá de lo que usualmente se enseña en al escuela, compartimos estos gráficos con todos Ustedes:

Vía: Adventure Graphics

10 Most Effective Time Management Tips for Designers

Design is a healthy industry to be part of in this time and age. If you know how to manage your time, there are no limits to the opportunities you will enjoy. If you’ve been professionally designing for any length of time, you probably would’ve have experience having multiple projects all at the same time. Or sometimes, you have to go to client proposals, client meetings, maintenance checks, or do research all at once. This is why time management is a key virtue for a designer. If you don’t manage your time well, you might find yourselves not accomplishing everything that needs to be done in that day, and with designing where creation is involved, it’s easy to get carried away.

To help you out, here are the 10 most effective time management tips for designers:

1. Multi-tasking with a limit

It’s never good for a designer to be focused on a single task at any one time. As much as possible, try to have at least one major project and another on the works. For example, you may be in the middle of designing a client’s website. On the side, you should have ongoing proposals with at least one other client. In the usual course of a designer’s tasks focused on one project, there will always be downtimes. These times are best used by taking care of another project. Always have these tasks written down on a calendar or planner so you can follow the schedule and also track the status of each of the concurrent tasks.

2. Give your best

Always give your best in any project. You must be wondering what this has to do with time management. Although giving your best in a project may take longer to finish the job, it will make your clients extremely satisfied. This way, they won’t be calling for any revisions. And as any designer knows, revisions always cost you a lot: a lot of time for the meetings and discussions, a lot of follow-ups, and a lot of money you would’ve already earned from a new project.

3. Create a pattern

There are some designers who think that just because they’re artists, they don’t need to be boxed in by patterns. But if you’re in the design industry to make a living, it helps to create a pattern for your tasks. The brain loves the patterns because patterns keep everything organized and help you get the feeling that everything is going as planned. If you establish a pattern, your brain just goes into a different mode at the right time. This would keep you from wasting time just because you’re not in the mood to work on a particular project. Your brain would know that everything is structured, and it will cooperate with you better.

It’s not easy to establish a pattern. Basically, this is trial and error. Try different patterns; see if you design better in the morning or strategize better in the afternoon. Find the pattern that works best for you. Then, once you establish this pattern, try not to stray from it. Sometimes, we can’t keep thoughts and ideas from breaking through. For example, you’re designing a website then you suddenly thought of a great idea for marketing your services. Don’t leave your current job and tend to that new idea. Instead, write down that idea and leave it for the time you have allotted for marketing concerns. This is where a handy planner or a mobile phone with organizational features become essential; and since this should be something you can easily have with you at all times, a mobile phone is more preferable.

One reminder when creating a pattern, though. Remember to allot some time to the general work-related tasks such as reading e-mails, responding to inquiries, reading blogs you follow, and so on. You can get carried away when doing these tasks, and before you know it, the better part of your morning or afternoon have already been spent doing these not-so-important tasks and your projects are still exactly where you left them. If you allot time for them, you can do them but they won’t affect your other tasks.

4. Be your own boss

One problem that freelance designers experience is how they don’t finish their projects at the set time and how they just work on their own sweet timing. But if you want to take advantage of all the projects around you, you have to learn to be your own boss. Set time limits for each project and stick to those limits no matter what. Each project should get only a specific length of time, which you can plan accordingly. You shouldn’t spend more time or less time on that project. This way, you can even insert your own breaks into the schedule, and you can spend such time on other tasks to give your brain a rest. After all, the best rest for the mind is a change of tasks.

You can implement this in two ways. You can apply it to whole projects by setting limits for the entire length of the project, and you can apply it on a daily basis. For example, instead of spending an entire day on a single project in hopes of completing the entire project in just 24 hours, divide that day into two so you can work on two different projects. Trying to complete a project in a day is usually a recipe for disaster because as the day wears on, your brain can also get bored of the task. By mixing things up a bit, you help your brain stay motivated.

5. Balance professional life and personal life

If you are to achieve a focused and motivated professional life, you need a nurtured personal life to go with it. The word here is “balance.” It’s never good to drown yourself in your professional work and not have enough time for your personal life. Even if you devote entire days to your work, always allot time for relationships and personal development. To more effectively do this, maintain a weekly calendar instead of just a daily or a monthly calendar. A weekly calendar helps make sure you spend enough time on your personal life on a weekly basis.

So what are the aspects that should make it to your schedule? First, relationships. Always have time allotted for your family, partner, and friends. Second, personal development. This would include any personal interest of yours such as reading, exercising, running, swimming, or simply relaxing. These are excellent motivators and keeps your brain well-fed and your creativity bolstered despite heavy designing sessions. These personal development tasks can help sort out creative jams, so don’t neglect them.

6. Balance fun and non-fun projects

As a professional designer, it is unavoidable that you sometimes come across projects or tasks that are not really fun to do. The tendency when one is faced with such a mundane task is to dread it and wait for the last possible minute to do them. Even if these projects aren’t much to look forward to, it is actually better to do them first and get them out of the way. These ugly, unfinished projects have a way of haunting you by taking up shop at the back of your mind, and the distraction can affect your performance in the projects that you do love.

If you are lucky to be working only on tasks that you enjoy, this shouldn’t be a problem. But if you’re divided between tasks you are passionate about and tasks you just have to do because they’re bread and butter, then you should allocate time on both in a single day. Achieving this balance helps improve your concentration and prevent that gnawing feeling that you have a boring dreaded task ahead of you.

7. Make your own calendar

Designers are often artistic and visual folks. So far, all these time management tips have told you again and again that it is important to keep a calendar. But not any calendar will do. If you really want to manage time well, you should have a calendar you feel comfortable with. One that will keep you motivated. If your calendar is so messy, you’ll automatically have a cluttered, messed up feeling, which is not a good foundation for any project. But if your calendar is clear, organized, and visually appealing, it can even help put you in the right mood to complete your tasks.

You may want to try putting colors in your calendar, too. You can assign different colors to different tasks. Colors have their way of affecting moods and triggering the right emotional stance. Doing so can help you switch to the right mood instantly so you can start your tasks energetically.

But make sure not to make all your efforts go vain. You spent a lot of time on that calendar, coloring it, planning it, so make sure you stick to it!

8. Organize your files

Your calendar is not the only thing that needs organizing. If you want to manage time, you should pay attention to all aspects of your work. You will notice that there are little things that take up small amounts of time. When you add them up, you’ll see how much time you waste in a day and you never even noticed.

You can start by organizing your files. If your files are all messed up, you spend a lot of wasted time trying to find the files that you need on your PC. Also, your mind will again reflect and absorb the clutter, and this can really endanger your focus and structure.

To more effectively do this, you should also do some archiving. Don’t just put all your projects in one folder on your desktop or documents folder, mixing together both current and old projects. This is one time where alphabetical organization won’t work. Instead, make one folder for all completed tasks and make sure your desk only has ongoing projects. Once a project is completed, archive it again.

9. Maintain hardware and software scrupulously

On a related note, you should also do hardware checks. If your computer has been slowing down, get it checked and fixed immediately. Allot time for checking and maintaining your computer. If not, all the time you spend waiting for your PC to respond or to come back to life will add up to a whole lot of time you could’ve otherwise spent on your projects.

Take all necessary precautions against viruses, spyware, and malware, too, as these can cause your computer to slow down or even damage your files. Protection is key; don’t wait until you’d have to do damage control. But while it is necessary to install the necessary anti virus and anti malware applications, this rule certainly does not apply to all other programs. As much as possible, avoid installing programs that won’t help your work. If you can, keep a separate notebook computer for all your non-work related programs.

Also, make an effort to stay up-to-date with the latest in both hardware and software as there might be newer hardware or software that can help speed up your tasks. Make the necessary upgrades and investments. In fact, some designers even like having an extra monitor.

10. Know what to avoid

There are two things that you should try to avoid: social networking sites and instant messengers. Now, some clients also like communicating via instant messengers. You can make exceptions from time to time, but if possible, do all communications via e-mail. Since e-mail accounts now also have built in chat features, use that instead so you still maintain a business focus and you avoid the occasional buzz or intriguing question or greeting from a dear old friend you haven’t talked to in a while. Believe me, just one question can easily escalate into a full conversation and this can be detrimental to your work schedule.

But since these are part of nurturing personal relationships, do log on to these sites and programs on time you have allotted to your personal activities, but make sure not to log on to them during working hours. Remember that effective time management is not always about what you should do; sometimes, it’s about what you should not be doing.

Vía: Dzineblog